Graphyte Launches Intelligent Layouts to Bring Effortless Netflix-style Hyper-personalisation To Betting & Gaming Operators

London - 16th September 2019 Graphyte, the real-time personalisation engine for the betting and gaming market, today launched Intelligent Layouts, an innovative new product extension enabling operators to deliver entirely customised web and app experiences for each client.


With Intelligent Layouts, operators can instantly customize every element of its offering to each player's preferences, varying from personalised navigation and menus, sport and video game categories, promos, banners and brand-new game launches, resulting in an entirely distinct mobile and desktop website layout for every client.


Intelligent Layouts sits on top of existing CMS or back-end platforms, checking out in readily available material on site and matching it at scale to players, utilizing a machine-learning framework built on a deep profile of each user's play and browsing behaviours. The flexibility of Intelligent Layouts makes sure that operators can manage the level of dynamic content, and can pick to repair curated material on occasions, brand-new video games and banners, whilst customising the remainder of the experience.


Damien Evans, co-founder of Graphyte, explains "When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so common in betting and gaming, to a one-size-fits-one design that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we've constructed the ability for every operator to make the experience unique for every among their clients. As an operator, you'll understand that every part of your site is tuned to the preferences of each player - all updated and handled in real time.