From 55% to 75% Share: how EveryMatrix Delivers for Tier One Clients

By Daniel Clark, Group Commercial Director at EveryMatrix.


With ICE 2026 just weeks away, at EveryMatrix we've been working along with our tier one consumers to curate a series of success stories, showcasing how impressive innovation can substantially and sustainably grow operator and lottery game brand names.


At this year's international video gaming occasion in Barcelona (stand 2Q50) visitors, clients and potential customers seeking to switch from underperforming tradition platform technology to our sophisticated turnkey services, will be able to touch, listen and find out about our consumers' success at their leisure within a devoted area.


Below is a sneak peek of just three of those stories: powering a new era of sports betting in a newly controlled market with the Hungarian National Lottery and digital brand name TippmixPRO; Building a UK Turnkey powerhouse with challenger brand name BetTom; and supplying an accountable gaming experience to countless Norwegians with Norsk Tipping.


TippMixPRO - Hungarian Lottery


This was among our biggest projects involving numerous teams, a bespoke approach and a laser concentrate on customer-centricity.


Founded in 1991, Szerencsejáték Zrt is Hungary's state-owned lotto and video gaming supplier has more than 7,700 retail outlets nationwide, providing everything from lottery game tickets to sports wagering.


When the nation's online sports wagering market opened to competitors in 2023, Szerencsejáték acknowledged it had a chance, along with an obstacle. To thrive in this new regulated area, its online brand TippmixPRO needed a modern, certified and scalable platform efficient in meeting stringent technical requirements while likewise providing a terrific experience for Hungarian players.