Play Alberta Signs up As Edmonton Elks Official Sports Betting Partner

Alberta's sole controlled online gambling platform, Play Alberta, has revealed its multi-year partnership with the Edmonton Elks, a Canadian Football League (CFL) team, to become its main sports wagering partner.


- Play Alberta has a monopoly on Alberta sports wagering
- Multi-year deal includes new fan promotions
- Commonwealth Field to be renamed Play Alberta Field


In addition to becoming the main sports wagering partner of the Edmonton Elks, the collaboration likewise requires that Edmonton's home field, Commonwealth Stadium, will be relabelled as Play Alberta Field throughout home games in the Canadian Football League.


The relationship in between Play Alberta and the Elks will likewise cause changes in the video game day experience for fans. Fans will be able to take part in new activities and promotions, including possibilities to win prizes such as memorabilia and game tickets.


Play Alberta highlights neighborhood connections


The collaboration between Play Alberta and the Edmonton Elks comes simply before Alberta lawmakers launch iGaming in the province under Bill 48, otherwise referred to as the iGaming Alberta Act. Yet, before the controlled market is introduced, Play Alberta remains the only legal iGaming and sports wagering operator in the province.


"We are really thrilled to sign up with the Edmonton Elks on the field on video game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and display 2 brand names built for Albertans in a historic Edmonton place," stated the Ceo at Alberta Gaming, Liquor and Cannabis, Kandice Machado.


The President and Chief Executive Officer of Edmonton Elks, Chris Morris, said that Play Alberta was an Alberta-based organization that shared the group's values, which the partnership was about developing something significant for their community and fans.