Parimatch Partners Manchester United for Asia and MENA

Parimatch is tapping into Manchester United's substantial fanbase across Asia and MENA, a multi-year agreement has exposed.


The Premier League side has already amassed quite a big following around these parts of the world. Thousands fly in to experience Old Trafford, while millions more tune in from their homes to witness United's components live.


As the club's main betting partner in Asia and MENA, Parimatch will make certain to capitalise on those numbers, pressing engagement even more when fans tune in for the broadcasts.


The partnership began on Sunday 17 August with the club's Premier League opener against Arsenal. The deal will see Parimatch branding feature throughout Old Trafford LED panels at every home game throughout the rest of the season.


Marc Armstrong, Chief Business Officer of Manchester United, said: "We are delighted to invite Parimatch as a new partner of Manchester United in parts of Asia and MENA.


"Parimatch has an impressive record of working with leading sports organisations and we eagerly anticipate building a successful relationship that engages our fans in these key regions."


The Cyprus-based sports betting brand will also take the experience outside the pitch for fans in Asia and MENA, using access to club free gifts, VIP tickets, and other exclusive efforts - taking United a step more detailed to those remote supporters.


Sergey Portnov, CEO of Parimatch, included: "When we see achievement, we acknowledge it right away. Manchester United represents everything we mean - aspiration, excellence, and an uncompromising drive to be successful.


"This partnership surpasses service; it's about joining forces with a club that commands regard across Asia and MENA. We construct bridges where others see barriers.