ESPN BET Launches In North Carolina

WYOMISSING, Pa.-( BUSINESS WIRE)- Mar. 11, 2024- ESPN BET, the main sportsbook of ESPN, launched today in North Carolina as the state's legal sports wagering market opened. Fans in the state now have access to the advanced mobile and web betting platform, which provides a range of markets across sports and leagues from around the globe, including straight bets, cross-sport parlays, props, and in-game wagering, in addition to daily odds increases, customized offers, special promos and integrations with ESPN material and characters. ESPN BET, operated by PENN Entertainment (" PENN") (Nasdaq: PENN), is now live in 18 states.


To celebrate, ESPN BET is hosting a launch party for fans 21+ at Rally in Charlotte on Friday, March 15, including ESPN's Stephen A. Smith. The occasion will start at 5:30 p.m., and will consist of complimentary refreshments, music, activities, rewards, and lots of screens to follow all the March college basketball action.


" We're enjoyed bring ESPN BET to North Carolina, which marks the very first new state launch under our ESPN partnership," said Jay Snowden, CEO and President of PENN Entertainment "Together, we're thrilled to engage with sports fans throughout the state and provide an exceptional sports betting experience. We applaud the North Carolina State Lottery Commission and all of the stakeholders included in developing this brand-new legal sports wagering market."


"Launching ESPN BET for North Carolina fans is a pivotal minute," stated Mike Morrison, Vice President of ESPN BET and ESPN Fantasy. "This marks a considerable stride forward, constructing on the momentum from our inaugural launch in November. Now, fans have the opportunity to align themselves with a sportsbook backed by the trusted ESPN brand, using an exceptional experience in the world of sports betting.