Bookie Q&A With Midnite

We speak to Ryan Murton, Vice President, Commercial at Midnite about their position in the industry.


As a relative newbie, Midnite is establishing itself as a key gamer in the sports betting and casino industry. OLBG talked to Ryan about how he sees their function in the market, the relationships that they have with industry stakeholders and the present issue with iGaming SEO and Google search.


OLBG: What are the most vital parts of what you do at Midnite?


RM: My primary responsibility is to look after our relationships with crucial partners and affiliates that help Midnite grow. As an opposition brand in a fully grown, saturated market, it's crucial for us to have excellent relationships with our partners. It's down to myself, my team, and the company as a whole, to ensure that all our partners are delighted with every element of Midnite.


OLBG: Where do you see Midnite located within the wagering industry and other bookies?


RM: We're a challenger brand name - we have not been around for 30 years - but what we do have is severe backers and a robust lineup of knowledgeable staff. Our ambitions have actually constantly been, and remain to this day moving forward, to be a true Tier 1 worldwide operator. That objective is lined up across the company, from the top to the bottom.


OLBG: Midnite underwent a new style a few months ago, what's been the response from your users?


RM: Great so far. We frequently talk with our users and gamblers and try to find feedback, and through these conversations we understand that our recent redesign is among our best scoring metrics in terms of our item. We can constantly enhance however, and we have a long way to go. In addition to our users, I'm told by industry peers that they think extremely of Midnite in this regard too.