BetMGM Named Las Vegas Aces' Sports Betting, Online Casino Partner
BetMGM accepted a partnership with the Las Vegas Aces, ending up being the ruling WNBA champs' online gambling establishment and sportsbook partner.
The contract is a leading sportsbooks' very first collaboration with a ladies's expert sports group, demonstrating ladies's sports' increasing business appeal and exposure in the U.S.
- BetMGM is now the Las Vegas Aces' special online casino and sportsbook partner.
- The deal is the first between a U.S. online sportsbook and a U.S. ladies's sports team.
- The Aces and BetMGM pledged ongoing donations to The Just One Project throughout the season.
Local media first reported the partnership between BetMGM and the Aces and will create extra activations throughout the 2025 WNBA season. That includes branded material, special fan promos, and community-based efforts.
To mark the announcement, BetMGM and Vegas Aces' executives satisfied at the iconic Fountains of Bellagio in Las Vegas. The conference highlighted their shared dedication to advancing women's sports and moneying neighborhood programs.
"That sends volumes about who they are, however more significantly, the impact. I can't say sufficient about the impact and the work that we're going to have the ability to do together in this space to help this neighborhood be better," said Aces President Nikki Fargas.
Alongside the brand-new collaboration, the Aces revealed a running charitable effort. They devoted to a season-long series of contributions to The Just One Project, a Las Vegas not-for-profit that deals with food insecurity.
The donations will go toward groceries and assistance for regional needy families, further integrating the Aces into the Vegas neighborhood and combining with BetMGM's corporate social responsibility efforts.