Premier League Clubs to Discuss their Betting Sponsorship Futures

Premier League football clubs will examine and go over the future of wagering sponsorships at a conference set up for this Thursday.


Sky News has this morning reported that EPL leaders will get an 'upgrade on findings around shirt sponsorships and gambling dependency'.


Football's relationship with wagering operators has actually become a popular issue of the federal government's continuous evaluation of the 2005 Gambling Act - which is set to close its require proof stage on 31 March.


Back in January, the Daily Telegraph mentioned that PM Boris Johnson's senior cabinet would support a blanket ban on football shirt sponsorships as 'the most likely result of the gambling review'.


EPL leadership has yet to publicise its main position on how it would choose to reorganize its industrial relationships with sports betting and betting operators.


Speaking at a parliamentary questions last November, EPL CEO Richard Masters remarked that "there requires to be a rebalancing, that is fine, however we do not think there ought to be a prohibition on sponsorship of football clubs or other sports clubs, for that matter".


Ahead of the publishing of the Gambling Act evaluation, EFL Chairman Rick Parry warned the federal government that lower league football clubs were on a 'monetary knife-edge handling the repercussions of COVID-19 pandemic'.


Parry and EFL leaders highlighted the vital value of maintaining wagering partnerships, which contribute around ₤ 40 million per season to lower league clubs.


Acknowledging the requirement for modification, EFL clubs reaffirmed that wagering sponsorships should be exclusively focused on avoiding damages, reproducing the 'transformative campaigns' by Sky Bet which saw 70% of matchday inventory devoted to much safer gambling messaging.