GiG Strengthens uK Presence With Jupiter Gaming Agreement

GiG Software has actually gotten in into a contract with digital marketing and iGaming operator Jupiter Gaming to migrate several of its online gambling establishment brand names onto GiG's CoreX platform and SportX sportsbook service.


The collaboration marks an additional action in GiG's growth within the UK's controlled online gaming market, following the recent rollout of new operator brand names in the jurisdiction, consisting of ITV Win.


The migration will see Jupiter Gaming shift multiple brand names onto GiG's 'technology environment', developed to improve functional performance and regulatory compliance.


Under the agreement, the Jersey-based business will release GiG's CoreX platform, supported by the business's DataX and LogicX modules, along with the SportX sportsbook.


The migration is anticipated to be completed later this year, allowing the business to run its brand names on a single platform.


Stockholm-listed GiG said its SportX sportsbook will provide advanced trading, prices and threat management tools, assisting Jupiter Gaming better control direct exposure and enhance margins.


"GiG's tested shipment in the UK, integrated with the depth of its CoreX product and SportX sportsbook, made a migration to the platform a clear tactical action for Jupiter Gaming," stated James Lowrey, Chief People Officer representing Jupiter Gaming.


"We anticipate leveraging GiG's innovation to further enhance Jupiter's position in the market."


The contract reflects Jupiter Gaming's decision to bring its brand names onto a single technology platform that can support future growth while satisfying the UK's rigorous regulative requirements. The UK is among the world's most competitive and securely regulated iGaming markets, as seen by relocations as recent as today.