BetMGM, Pittsburgh Steelers Extend Deal through 2026

BetMGM extends its deal with the Steelers through the 2029 season.


- The partnership will include new exclusive in-game content for Steelers fans.


- The new deal comes after BetMGM posted strong Q3 results.


The agreement will increase BetMGM’s visibility across the Steelers’ media and fan platforms while continuing annual fan promotions. BetMGM chief marketing officer Casey Hurbis promised more engagement with the team’s fans.


"This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans," Hurbis said.


This season, BetMGM added Steel City Slingo to its lineup of exclusive Steelers-themed casino games. The company also introduced an in-stadium bonus promotion, rewarding players if the team scores at least three touchdowns in a contest.


Steelers senior vice president of business operations Ryan Huzjak added that fans can expect new in-game activations alongside ongoing branded content and promotions. The deal also includes VIP hospitality events, co-branded media content, in-stadium sponsorships, and expanded responsible gambling messaging before every home game.


BetMGM raises full-year guidance


In other positive news for the company, BetMGM increased its full-year financial guidance following a strong third quarter driven by growth in both online casino and online sports betting. The operator, jointly owned by MGM Resorts International and Entain, now expects net revenue of at least $2.75 billion, up from prior estimates of $2.7 billion.